Do you *actually* need a Social Media Manager?

It’s no surprise that we’ve seen some drastic changes over the last few years when it comes to marketing for small business owners, and for many it can feel incredibly hard to not only keep up on the latest trends, but to actually create the results that made them show up in the digital marketing world to begin with— grow their audience, make more sales, create an impactful + well known brand.

If you’re not creating those results and still searching for all the ways to make it happen (or questioning if you should just give up all together)… you’ll want to read this first before making your next move.

I’ve been hearing a lot of the same whisperings lately in the online marketing space and thought it was needed to share a not so popular opinion when it comes to social media marketing for small business owners (and coming from a former SMM who’s been in this space for nearly a decade now).

So let's spill some hot tea, shall we?

I’ve been hearing it from what seems like everywhere lately → 

“I don't know what to post on my Instagram → I need a social media manager…”
“I feel so overwhelmed in my business with all the incoming alerts, inquiries, etc → I need a social media  manager…”
“I feel like no one sees my posts and my views/following isn’t growing at all → I need a social media manager…”

Truth be told… you’re more than likely don’t actually NEED a social media manager…👀

Unless you’re a pretty large brand and need the actual “managing” part of the community + multiple platforms… it’s really just a “buzz word” you’ve been hearing that you’re hoping will make your business feel a bit (or A LOT 😅) easier + and actually get your content SEEN by your people. 🫣

So here is my hot take on these thoughts from a former SMM and someone who has been in the online marketing space for almost a decade…

→ Don't know what to post? You need a solid social media strategy and most don't know this but a social media manager is NOT a social media strategist…. The role is in the name in that they simply “manage” social media on all platforms your brand is on.

→ overwhelmed? More than likely you one of the following (which is NOT a social media manager) …  you either need to SIMPLIFY your systems, reflect and possibly restructure how your business works, or you need to bring someone into do the admin work if you already have the previously mentioned two NAILED down + solid (which would fall under the role of an Operations Business Manager or Virtual Assistant).

**also when you have a solid strategy built for your business both your actual business strategy + your  marketing… There are SO many underutilized tools you can use BEFORE getting to the point of outsourcing and hiring.

→ Feel like no one is seeing your posts + it feels impossible to grow? Again this falls under “strategy” vs “management” and bringing someone into to help you push out more content from the same space you’re working from will only create MORE of the result you are currently receiving

So let me share with you what you probably *ACTUALLY* need instead of a social media manager… 

and when I share this with others struggling with the same points I mentioned above or potential clients I chat with… this is their lightbulb moment where they find SO much clarity in not only why things haven't been working, but where to go next.

So NO, truth be told you don’t actually need a social media manager… you need a powerful + impactful CREATIVE STRATEGY ✨🔮🫶🏼

When you align and work from a powerful creative strategy, that’s uniquely designed for your business, not only does it make you stand out from the crowd like the “Diamond of the Season” (Brigerton fans, I see you 💎) but it creates a truly one of a kind brand experience your people will become OBSESSED with at every 👏🏼 single 👏🏼 step 👏🏼

And this also means…. 👇🏼

📈 richer conversions

 💸 more revenue 

✨ more easily attracting YOUR people + them effortlessly becoming repeat clients/customers and your truest and most genuine fans 🫶🏼

What I realized when I started sharing these insights more around this way of marketing… I realized how many others didn't actually know what “creative strategy” actually was…

You  might even be sitting there reading this going… “Britt, but what actually IS creative strategy and what does this actually look like for my business?”

Trust  me, I got you. So let me break it down so you can fully envision this.

A powerful creative strategy is NOT your logo, brand colors, or the pretty filter you use on your IG stories 👀

A Creative Strategy is the combination of these three things 👇🏼

🫶🏼 Brand Strategy → again NO, not your logo or brand colors— it’s the inner workings of not only how your brand “thinks” but how YOUR people think, behave, + buy and the actually strategy is developed by combining these two things together.

📱 Social Media Marketing Strategy → everything from knowing exactly where in the client/customer journey they are entering into your world (and of course combined with your brand strategy knowing exactly what thoughts, words, phrases, fears, google searches, etc they are experiencing in *each* of those spaces) and creating an experience for them at the right frequencies, platform, touch points, and type of campaign to support that and lead to the goal conversion (follower, subscriber, sale, etc). 

✨ Content Strategy → understanding what types of content speaks to your audience, the overall creative direction that is unique to your brand + effortlessly connects to your audience, and strategically knowing what brand messages pair with each type of content based on how your ideal audiences loves to consume content (otherwise you may be speaking to the void 👀).

Together not only do you create an extremely powerful + impactful creative strategy…

But you create an experience into your world that to your audiences feels as if they’re walking through a real life fairytale…magic and all.

Having a bit of a lightbulb moment + feeling deep down this is the type of marketing you want to create for your business?

YAY! If you’ve made it this far then I think it's pretty clear what the answer to that question is…and I’m so glad you’re here.

I’ve been behind the scenes creating a way for small business owners + solopreneurs, just like you, to powerfully create and work from their own uniquely crafted creative strategy– to not only make their marketing feel easier (and a heck of a lot clearer + aligned) to share their vision with the world, but truly make the impact they’ve dreamt of in a never been done before way.✨💸💎

And it’s launching soon… 👀

Get on the waitlist here (no commitment required) for more details, exclusive waitlist only bonuses, + founding member pricing.

In case you need the reminder– you weren’t given this vision by accident.. It was meant solely for you. It’s time you utilize a bit of marketing magic to more effortlessly share your business + vision with the world  + take action on the impact you were destined to create.